Brand Brief Questionnaire

Help us understand better about your brand/organization.

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Your full name *

Your brand/organization name *

Why is it named that? *

As an organization, who are you? *

What is your organization's purpose? *

What do you do as a company? *

Describe your customers. *

Where are your customers located? *

How do you want to be perceived in the marketplace? *

What's your organization's personality? *

Who are your competitors? *

What distinguishes you from your competitors? *

What do you hope to achieve with your brand? *

What's the primary image you want your brand to convey? *

How do you think that your branding can help reinforce your organization's offerings? *

What's your brand story? *

What do you (like) about your current brand identity? *

What do you (dislike) about your current brand identity? *

What's your brand tone of voice? *

Mention some brands you admire, and why? *

*Provide links if accessible

How would you describe your business to a friend? *

This help us dig deeper with your brand.

Which logos inspire you, and why? *

This helps us get a feel of what you want your logo to be. *Provide links if accessible

What are the types of logos you feel best represent your brand? *

This helps us understand your vision better.

Which colors do you feel will fit your brand best?

This helps us understand your vision better -- Provide links for these colors if accessible -- Leave blank if not sure, We'll do the best for you 😉

Do you have any fonts/typefaces that you’d prefer to use on your logo?

This helps us understand your vision -- Provide links for these fonts/typefaces if accessible -- Leave blank if not sure, We'll do the best for you 😉